has twenty five years of
business experience, of which eighteen in international business. He has
held positions as sales, marketing and business development in Nordic, in
the European market and worldwide. Urban has lived and worked in Stockholm, London
and New York.
Urban has built and managed Nordic sales
organisations and shown great results in sales and marketing activities and
is experienced with both consumer electronics businesses as well as
"business-to-business" He has worked with change management and among other
things developed and implemented new business models for the complete
European market. In addition he is experienced and successful in media and
Public Relations work.
During his time in the USA Urban was product line manager with
responsibility for a global sales budget, product development programs and
world wide launches. He has exceeded sales budgets of USD 45M and led
strategic, long-term global technology and product development programs.
Urban takes initiative, is innovative and creative. He is a good team
player, leader and communicator. He has a basic business orientation, thinks
strategically and gets things done. He has studied Executive Management at
Lausanne Business School
and the Institute of Executive Management at the Stockholm School of