By Urban Gavelin — — AI in Sales & Sales Training
How Simply You Can Revolutionise Your Sales Day with AI
It doesn't happen often that I get shaken up. But at Roda Utbildning in Stockholm, it did. We ran a packed full day of AI for salespeople — and the response was electric. It wasn't the technology that impressed. It was the simplicity: how quickly a salesperson can start working differently, more freely, and more humanly when the right AI tools are in place.
Why AI makes a difference for salespeople
- Salespeople spend an average of only 28% of their time on actual selling — the rest goes to administration, research, and preparation that AI can handle. (Salesforce State of Sales)
- Salespeople who use AI to prepare for customer meetings report up to 40% shorter preparation time and better-tailored messages for each buyer. (McKinsey)
- 72% of sales managers say AI-assisted presentations and meeting prep increase a salesperson's confidence and perceived credibility in the customer meeting. (Harvard Business Review)
The day that shook me
It doesn't happen often that I get a little shaken up. But at Roda Utbildning in Stockholm, it happened. We ran a packed full-day session on AI for salespeople, and the response? Electric.
Thomas Johansson summarised it best:
"Very educational. I am impressed by how AI simplifies the salesperson's way of working. Particularly impressed by AI-generated sales presentations. Wow, simply!"
I couldn't have said it better myself. It was wow. Not just for the participants — but for me too.
It's not about technology — it's about time
For me, the day was a reminder of how easy it actually is to both teach and get started with AI in the salesperson's everyday work. It's not about technology for technology's sake. It's about:
- Freeing up time from what can be automated
- Simplifying complex processes like preparation and research
- Giving the salesperson the power to be more human in the meetings that actually decide things
Imagine being able to create a sales presentation in a few minutes that would otherwise have taken hours. Or getting the background material, arguments, and angles to strengthen your next customer meeting with just a couple of clicks. This is not science fiction. It's here. Now.
And the best part? You don't need to be an AI genius. We show concepts so simple they can be used the same day.
Small changes. Big results.
We often talk about small changes that lead to big results. This is a perfect example. A simple introduction to AI tools can give a sales team an advantage that feels like a revolution — not in a year, but next week.
It's not about becoming a tech company. It's about salespeople spending more time on what they're good at — building trust, asking the right questions, closing deals — and less time on what takes energy without creating value.
Get started today
My advice: don't wait. Test. Play. Explore. AI is not something coming in the future — it's a colleague ready to go today.
Start with one small experiment: take a presentation you're giving in the next week and ask an AI tool to help you structure the arguments. Compare the result with how long it would otherwise have taken. That's usually where it happens — the small "wow" that Thomas felt.
Book a call — we'll show what AI can do for your sales teamFrequently asked questions about AI in everyday sales work
How can AI help salespeople in their daily work?
AI helps salespeople in their daily work by automating the time-consuming, repetitive parts of the sales process: research before customer meetings, structuring presentations, writing follow-up emails, summarising meeting notes, and analysing pipeline data. This frees up time for the activities that actually require human presence — listening, deeply understanding the buyer's situation, and building the trust that decides the deal. A salesperson who uses AI correctly spends more time on what they're good at and less time on what machines can do.
Do you need to be technically skilled to use AI in sales?
No — the AI tools that have the greatest impact for salespeople require no technical background. Most are designed to be accessible to anyone who can write an email or formulate a question. What's required is a willingness to experiment and sound judgement about what a good result looks like. The hardest part isn't learning the tools — it's building the habit of using them consistently and knowing where they actually add value versus where human skill is superior.
What is the fastest way to get started with AI in sales work?
The fastest way to get started with AI in sales work is to begin with a concrete, recurring problem you already have — not to search for the perfect tool. Example: take the next customer presentation you need to prepare and ask an AI tool to help you structure the arguments based on what you know about the customer's situation. Or ask it to summarise a long email thread and suggest an appropriate follow-up. Start small, measure the wow, and repeat. The sense of what's possible usually comes quickly — and it's hard to forget.
Originally published as a LinkedIn newsletter on September 9, 2025. Follow Urban Gavelin on LinkedIn →