Insights
On B2B sales, AI and commercial leadership. No fluff.
Deals that get stuck. Pipeline that looks good but doesn't hold. AI projects that sound modern but lack business logic. Sales teams that work hard but lack systems.
That's what I write about. The intersection of sales, communication, leadership and AI. Because that's where a lot gets decided.
Topics
- AI in B2B sales
- Pipeline and forecast
- Follow-up and momentum
- Stakeholder management
- Sales management
- Communication and trust
- Commercial clarity
- Powersales AI-Sales OS
Articles
The D.E.A.L. Framework: Scale Revenue Without Adding People
June 10, 2026 — Sales Systems & AI
A simple but powerful approach to build a revenue system that scales cleanly — without adding headcount or relying on miracle workers.
Deals Stalled at 80% — What Do You Do Now?
June 2, 2026 — Pipeline & Stakeholder Management
The "internal discussion" stall is the most common deal-killer in B2B sales. Here's why it happens and three concrete tactics to break free.
The Hidden Reason Buyers Stall — and How to Fix It Fast
May 13, 2026 — Sales Process & Buyer Psychology
Your sales process is probably designed for sellers, not buyers. That's why deals stall, cycles stretch, and prospects slip away quietly.
The Invisible Quota: How Leaders Cap Their Own Revenue Growth
May 7, 2026 — Sales Leadership & Commercial Governance
Twelve straight quarters of quota attainment sounds like success. But what if it's actually a ceiling — made invisible by cautious leadership choices?
From Hours to Minutes: Meet Your New AI Sales Assistant
April 21, 2026 — AI in Sales
AI isn't just improving sales — it's redesigning it. Not someday. This year. Here's what that actually looks like in practice.
Control vs. Enablement: How to Lead Sales Teams Without Killing Their Fire
April 1, 2026 — Sales Leadership
The Sales Leader's Dilemma: too much control kills initiative, too little creates chaos. Here's how to find the balance using the D.E.A.L. framework.
The Revenue Ops Blind Spot: When Process Becomes Paralysis
March 26, 2026 — Revenue Operations & Sales Management
Revenue Operations was supposed to streamline sales. For many B2B companies it has done the opposite — creating bureaucracy that frustrates reps, slows deals, and kills momentum.
From Firefighting to Forecasting: Reclaim Your Time as a Sales Leader
March 17, 2026 — Sales Leadership & Pipeline Management
Most sales leaders spend 80% of their time firefighting. Here's how to flip that ratio — and what one Stockholm SaaS company achieved in three months using the D.E.A.L. framework.
The Art of Precision Prospecting: How Signal Detection Changes the Sales Game
March 5, 2026 — Prospecting & Pipeline Strategy
Most sales teams think their problem is too few leads. The real problem is too many low-probability opportunities clogging the pipeline. Here's how signal-based prospecting fixes that.
Meet Uno: My $8 Digital Colleague Changing the Game of Business
February 28, 2026 — AI in Business & Sales
I built a digital coworker equipped with my knowledge in sales, leadership, and business strategy — for roughly $8. Here's what it signals about the shift already underway.
Stop Loving Your Solution. Start Solving the Problem.
January 27, 2026 — Sales Strategy & Commercial Clarity
The quiet trap that kills more companies than bad strategy: falling in love with your product instead of your customer's problem. Here's how to make the shift.
Scaling Chaos: The Silent Cost of AI in Sales
January 20, 2026 — AI in Sales & Sales Leadership
Most sales teams are stuck at Level 1 AI — accelerating chaos rather than transforming it. Here's how to diagnose which level you're really at, and what it takes to reach Level 3.
Why Likeability Beats Trust in Today's Business Landscape
January 13, 2026 — Sales Psychology & Commercial Presence
In low-trust environments, likeability becomes the golden currency. Lessons from South America on how to lead with warmth, presence, and human resonance — before you earn trust.
When AI Starts Selling Without You — And Stops Asking for Permission
October 30, 2025 — AI in Sales & Future of Selling
AI is already pre-qualifying, pre-judging, and pre-selecting B2B sellers before buyers ever reach out. Whoever shows up best in the AI's pre-meeting research wins — even before the first call.
When Selling to the AI-Savvy Buyer: The Tables Have Turned
October 22, 2025 — AI in Sales & Buyer Psychology
Buyers now arrive armed with AI-researched data, competitor comparisons, and your customer reviews. They don't need more information — they need better judgement. Here's how to be the lens they're looking for.
LinkedIn is good for reach. This page is built for long-term authority. That's a difference worth noting.