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Gavelin & Company in new cooperation with Procedor Ltd.
Urban Gavelin becomes the first Procedor Ltd. associate


London, 2008-07-28 -- Procedor Limited and Gavelin & Co jointly announce:

Gavelin & Co (Urban Gavelin) has signed an agreement with Procedor Limited (Mark Fritz) to license the use of the Procedor Brand and Services for the Nordic market, including Sweden, Denmark, Norway, Finland, Estonia, Latvia and Lithuania. Procedor Limited helps grow today’s leaders by addressing two main areas: Personal Effectiveness (Leading Yourself) and Leadership Effectiveness (Leading Others). Procedor’s unique focus is Leading People at a Distance (whether they are across the city or across the world).

"Urban Gavelin of Gavelin & Co is the first associate of Procedor and this marks a key milestone in extending the Procedor Brand internationally." says Mark Fritz, Managing Director of Procedor Limited. “Urban Gavelin is talented leader, and will be fantastic at delivering the ‘Procedor Experience’ to customers in the Nordic and Baltic countries.”

"The Procedor services are world class and for Gavelin & Co this is a great complimentary opportunity, both when it comes to content as well as philosophy, rounding out our portfolio in a nice way", remarks Urban Gavelin, Director of Gavelin & Co.

About Mark Fritz of Procedor Limited
Mark had a 25-year international career with Eastman Kodak Company, living in seven countries around the world, and working internationally on a daily basis.  He started Procedor Limited three years ago, a company focused on providing the Inspiration, Insights and Ideas to help today’s business leaders with both their personal effectiveness and leadership effectiveness, particularly those leaders who need to lead people at a distance.   

Mark is an associate professor in European Business Schools:  UK (Ashridge College), France (HEC), Spain (Instituto de Empresa) and Sweden (IFL – Stockholm School of Economics).  He is the author of The Truth About Getting Things Done published by Pearson Education, as well as Time to Get Started, a compilation of the best of Mark’s Daily Thoughts (

About Urban Gavelin of Gavelin & Company
Urban has twenty-five years of business experience, of which eighteen in international business. He has held positions as sales, marketing and business development in Nordic, in the European market and worldwide. Urban has lived and worked in Stockholm, London and New York.  

Gavelin & Co. was founded in 1998 to share tools and experiences gathered during twenty five years in business, and focuses on personal productivity, leadership effectiveness, project- and business development primarily in sales- marketing and executive management. The mission is to stimulate and inspire organizations and individuals to profit from a better life.

Urban is known to take initiative, he is innovative and creative. He is a good team player, leader and communicator. He has a basic business orientation, thinks strategically and gets things done. He has studied Executive Management at Lausanne Business School and the Institute of Executive Management at the Stockholm School of Economics.

Contact Details

Procedor (Mark Fritz)
Address: Suite 14, 35 George Street, London, W1U 3QP, UK
Telephone: +44 (0) 20 7099 8001
Mobile: +44 (0) 79303 21458

Gavelin & Co (Urban Gavelin)
Address: Lilla Djurgården, S-757 53  Uppsala, SWEDEN
Telephone: +46 (0)18 10 95 25
Mobile: +46 (0)733 15 36 01



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